Jesse Canella

Chief Executive Officer / Co - Founder

Jesse Canella serves as the CEO and Co-Founder of Canella founded is 2010 as part of his dedication to give back to the veteran's community.

Canella is a nationally recognized social entrepreneur and has been involved in a number of startups and technology companies. Prior to 2015, Canella joined one of the largest national staffing firms in 2010 to develop and launch a national veteran hiring initiative. In 2013 he became the Vice-President of Military Affairs for an international IT consulting firm and spearheaded a military veteran training and service offering program. 

Prior to re-entering civilian life, Canella was a non-commissioned officer in the United States Marine Corps as an Infantry Rifleman and Squad Leader. During the Operation Iraqi Freedom surge in 2007, he deployed to the Al Anbar Providence of Iraq as a member of the 1st Battalion, 1st Marine Regiment and conducted over 180 missions. Canella was honorably discharged from the United States Marine Corps in 2008.

Canella has been featured on Bloomberg, Fox & Friends, CNN, MSNBC, Business Insider, PBS, USA Today, TakePart Live, Pivot TV, and New York 1. He has also been featured as a keynote speaker at Syracuse University, University of Connecticut, Ernst & Young, CBS, and at various press conferences for PepsiCo.

Canella was honored as the 2010 “Dream and Innovation Award” recipient from Syracuse University and the 2011 “Courage Award” recipient from the Care Plus Foundation for his work to reduce the stigma of mental illness. In 2012, he received the “Veteran Entrepreneur of the Year Award” from Syracuse University.

Jim McCain

Executive Vice President / Co – Founder

James McCain was inspired to enlist in the military after seeing his hero Pat Tillman leave the NFL for a career in the Army, in 2006 he joined the Marine Corps. He was first assigned to 1st Battalion 1st Marine Regiment 1st Marine Division as an Infantry Rifleman in 2006. In July of 2007 he was deployed to Iraq with 3rd Platoon, Alpha Company, and served as point man for his infantry squad. Upon his return back to the United States he was selected to join the Scout Sniper Platoon and served with them for 2 years. James deployed for a second time in 2009 as part of the 13 Marine Expedition Unit to the South Pacific in order to conduct training and humanitarian aid operations.

James joined as a Co-founder and Executive Vice President after seeing one of his closest friends from the Marines spiral out of control after transitioning out of the service. His friend became heavily depressed and suffered from PTSD resulting in drug use and homelessness. James has made it his life's mission to help Veterans who struggle after separation from the military. He is currently attending Texas A&M University and majoring in History. 

James is the Executive Producer for the Unity For Vets Concert series which kicked off it's first concert on November 11th, 2011 at the NYCB Theatre at Westbury. The concert featured Bret Michaels with special guests: ZZ Tops Billy Gibbons, Ellis Hall, Cuba Gooding Jr., and The Unity All-Star Band. He was elected as the Treasurer of the Student Veterans Association for Texas A&M in 2011. James was honored as the 2011 Courage Award recipient from the Care Plus Foundation for his work to lower the stigma of mental illnesss. 

Richard Moore

Chief Operating Officer

Dick Moore brings 30 years of experience and success in enterprise software sales and operations. Mr. Moore started in technology with Unisys Corporation, where he spend 18 years, rising to his last position as Vice President of Sales for the Network Enable Group. After leaving Unisys, he transitioned to operational and executive leadership roles, including President and Chief Operating Officer of Financial Fusion, Senior Vice-President of Pyramid Technology, and now Chief Operating Officer and Board Member of

Currently Mr. Moore is the Chief Operating Officer of Connexient Inc., a privately held company headquartered in NYC, where he contributes in all aspects of the company including most recently assisting in securing the Company's A Series investment round. Mr. Moore is a graduate of Syracuse University.     


Thomas Amon

General Counsel / Board Member

Tom Amon is a director and general counsel of HonorVet. Mr. Amon is an attorney practicing in New York City specializing in corporate and securities matters.

Tom is a U.S. Army veteran who has been active in supporting veterans groups and promoting veterans’ rights for over 40 years. In addition to his work for HonorVet, Tom sits on many corporate and not-for- profit Boards. Tom is married and has three sons – he lives in Brooklyn, New York.